Hey guys, how’s everybody doing today? I just want to talk about domain names. I get these … People come up to me and they say, “I’m trying to struggle to get a domain name. I’ve been searching and searching,” and they come up with these cute ideas. Here’s what I want to tell you about domain names. Don’t overthink it. First of all, you’re not going to get a four letter domain name, you’re not going to get some three letter domain name that somebody forgot to register. Also, don’t get so wrapped up in what they are. Remember something, before Amazon was Amazon and Google was Google and Yahoo was Yahoo, they were just stupid names.
So, if somebody else had bought them and those had become cyber squatters, we never would have an Amazon, or a Google, or a Yahoo. The website itself made the name. The domain name didn’t make the business. So a few other tips, if you’re registering a domain name, try to avoid cute misspellings. Okay, it’s like I have a trivia site. You don’t want to go with Arthur’s Trivia T-R-I-V-Y-A. You don’t want to have to do anything that’s going to make you have to spell that over and over and over again to the consumer. Every time someone calls you go, “Yeah, it’s Arthur’s Trivia … not T-R-V-I-A, it’s T-R-V-Y-A.” You don’t want to do that, you’re going to be spending all your days trying to spell that.
Also, avoid punctuation marks. Avoid dashes, avoid everything you can put inside of a domain name because then every time you’re going to do it, it’s going to be Arthurs-Trivia. “Hey, go to my website. It’s Arthurs dash Trivia.” You’ve got to be kidding me. So, try to avoid those. Also, avoid plays on other people’s names. It looks bad and you’re just trying to steal … you’re not going to get your own identity and people are going to get confused. So try to avoid that. Look, back in the day I used to own PC Security Shield. PC Security Shield was a security software company. I had about 15 or 18 customer service people answering phones all day long.
You know what I went and did to make it easier for when they had to say “PC Security Shield,” and people had to type it in? I went and spent about $4,000.00 and bought the domain name “PCSS.com.” Literally, some kid … and I think he was in Thailand or someplace in Southeast Asia own that domain name. I spent $4,000.00 just because I realized it would be easier for me … for my customer service people to say, “PCSS.com” as opposed to PC Security Shield and having all my customers type it out. So that’s it. Those are a few tips when you’re registering a domain name. Again, the business makes the domain name. The domain name does not make the business. Have a great day. I’ll see you soon.
Originally posted 2018-07-18 21:30:12.